Wardah Perfect Complexion Finder
With a deep understanding of local culture and diverse skincare needs, Wardah Indonesia has established itself as a leading beauty brand that embodies modern Indonesian elegance. As the pioneer of halal-certified cosmetics and skincare, Wardah reflects both tradition and innovation while serving a broad audience, fostering a harmonious synergy between beauty, faith, and culture.
Staying true to this vision, Wardah not only offers a wide range of products but also empowers customers through technology. Recognizing that many users struggle to find their perfect complexion shade, Wardah introduced the Perfect Complexion Finder, a tool that helps users confidently discover their ideal shade for their unique skin tones and needs.
Challenges
Flitts was challenged to create a microsite for Wardah that could transform skin scan results from the CUBE Shade Finder device into an accurate complexion shade match for the Wardah Colorfit Perfect Glow Cushion, while also recommending other suitable complexion shades across Wardah’s product line, all personalized to each customer’s unique tone.
Solutions
Flitts was able to help Wardah bridge the gap between beauty advisors and customers by creating a responsive microsite for effortless complexion shade-matching. Based on skin color scan results, the platform provides personalized recommendations from Wardah’s complexion products and automatically emails a copy of the results to each customer.
Impact
The microsite transformed how Wardah’s beauty advisors connect with customers. Its success was recognized with the Best Beauty Device, Digitech, and Test Method Tool awards at the Cosmetics & Toiletries Alle Awards. Now, Wardah delivers precise, tailored solutions to Indonesian girls with unique skin tones, elevating customer confidence, trust, and the overall brand experience.
